Work With a Funder

Build a relationship around shared outcomes before turning it into a funding request.

Your Pathway

1. Research → 2. Match → 3. Connect → 4. Listen → 5. Shape → 6. Ask → 7. Activate

1. Research

Understand the funder.

Look at:

• mission

• priorities

• geography

• typical grant size

• current portfolio

• funding instruments

• previous grantees

• application cycles

• decision makers

You're done when: You understand what the funder actually supports.

2. Match

Compare their priorities with ASG's existing work and pipeline.

Do not distort an ASG initiative simply to match a funding opportunity.

Ask:

Where is there genuine overlap?

You're done when: There is a credible reason to engage.

3. Connect

Find the best route into the organization.

Use existing relationships and introductions where possible.

Prepare a short explanation of the relevant ASG work rather than immediately sending a long proposal.

You're done when: A meaningful conversation is possible.

4. Listen

Learn how the funder sees the issue.

Ask about priorities, constraints, emerging interests, decision processes, and what they are learning from their portfolio.

Help me do it
[Research with ChatGPT] [Prepare Meeting] [Open Funder Record] [Work with Claude]

You're done when: You understand the opportunity better than you did before the conversation.

5. Shape

Develop an opportunity that creates value for both sides.

Decide whether the appropriate next step is a concept note, proposal, pilot, research collaboration, fellowship, or another form of engagement.

You're done when: There is enough alignment to develop a specific request.

6. Ask

Make the request clear.

State:

• what ASG proposes

• why it matters

• expected outcomes

• what ASG and partners contribute

• what funding is requested

• what happens next

You're done when: The funder can make an informed decision.

7. Activate

If supported, move the relationship into implementation and stewardship.

Connect the funding agreement to the appropriate ASG operating pathway.

Next Pathways:
[Develop a Proposal] [Run a Project] [Run a Partnership]