Make an Announcement

Share something new or important with the people who need to know.

Your Pathway

1. Define → 2. Audience → 3. Message → 4. Verify → 5. Create → 6. Publish → 7. Follow Through

1. Define

What are you announcing?

Examples:

• new program or fellowship

• new partnership

• event

• publication

• opportunity

• project

• milestone

• research finding

• new Lab initiative

Then ask:

Why does this matter?

2. Audience

Who needs to know?

Internal Team

Existing Partners

Universities

Government

Potential Fellows

Funders

General Public

Media

You may need different versions for different audiences.

3. Message

Capture five things:

What is happening?

Why does it matter?

Who is involved?

What happens next?

What can the reader do?

4. Verify

Check:

Names • Organizations • Titles • Dates • Numbers • Links • Partner Recognition • Permissions

For partnerships, communication should reflect shared authorship and joint ownership rather than presenting partners merely as implementers.

5. Create

Choose the simplest useful format:

Short Announcement

Email

Webpage

Social Post

Press Release

Graphic

Partner Announcement

For visual announcements, start with an existing template in the shared Canva account whenever possible.

[Draft with ChatGPT] [Work with Claude] [Open Shared Canva] [Find Announcement Templates]

Search before creating a new design.

Duplicate and adapt approved templates rather than redesigning from scratch.

6. Publish

Use the channels where your audience already is.

Do not publish everywhere simply because you can.

7. Follow Through

An announcement may create:

Inquiry → Conversation → Application → Registration → Partnership → Action

Route responses into the appropriate Paved Pathway.

You're Done When

The right people know:

what happened, why it matters, and what they can do next.