Embedded Files
Tell the Story of the Work
Tell the Story of the Work
Show what happened, what changed, what was learned, and why it matters.
Do not simply report activities.
Your Pathway
Your Pathway
1. Change → 2. People → 3. Challenge → 4. Evidence → 5. Story → 6. Verify → 7. Share
1. Change
1. Change
Ask:
What is different because this work happened?
"Conducted five workshops" is not yet a story of change.
2. People
2. People
Who experienced the work?
Who helped create the change?
Bring forward the voices of:
communities • Fellows • practitioners • local leaders • partners • researchers • frontline actors
3. Challenge
3. Challenge
What made the work difficult?
What was uncertain?
What did not work initially?
What assumptions changed?
ASG's voice should acknowledge barriers and complexity rather than presenting frictionless success stories.
4. Evidence
4. Evidence
Gather:
Data • Observations • Quotes • Images • Decisions • Outcomes • Unexpected Results • Failures • Learning
5. Story
5. Story
A simple structure:
Situation
↓
Challenge
↓
People Come Together
↓
Experiment or Action
↓
Something Changes
↓
What We Learned
↓
What Happens Next
6. Verify
6. Verify
Check:
facts • names • quotations • numbers • permissions • images • partner attribution
Do not make ASG the hero of someone else's story.
7. Share
7. Share
Choose:
Impact Story
Case Study
Web Story
Short Video
Presentation
Social Post
Photo Story
Learning Note
Use the shared Canva account for visual storytelling.
[Open Impact Story Templates] [Create Social Carousel] [Create Case Study] [Create Short Video]
Save reusable photos, layouts, graphics, and editable assets in the appropriate shared folder.
The Story Principle
The Story Principle
Show agency, not dependency.
Show learning, not perfection.
Show the people who made change possible.
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